About Project Play: Baltimore

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It all started when...

the former Surgeon General of the United States, Dr. Vivek Murthy, challenged leaders at the 2015 Project Play Summit to grow access to sport for youth across the nation -- and take the Project Play framework for action into communities as a tool to rally stakeholders.

Baltimore is the first model community initiative organized by the Aspen Institute's Project Play team. Supported by Under Armour,  it is a bold experiment designed to serve and inspire Baltimore's communities. The UA House, a newly revitalized community center on Fayette Street, will serve as the hub for the initiative.

The project’s initial three-year focus will be on East Baltimore, specifically a two-square mile area that is home to 19 schools and approximately 12,000 children. To facilitate the effort, the Aspen Institute and Under Armour will:

  • Help stakeholders understand the State of Play for youth in the community through a custom report, read here
  • Convene local leaders and youth to identify, develop, and sustain opportunities to grow access to sport
  • Recruit regional and national organizations to partner with local groups
  • Bring awareness of local innovations and successes in the community through public outreach 
  • Share learnings that inspire other communities to mobilize leaders around growing access to sport

We want nothing more than to help Baltimore tell the next great story in its sports history, with the engagement of motivated leaders and organizations.