Huddle Up for Baltimore's Kids


Our Mission

Project Play: Baltimore is a multi-year initiative designed to help stakeholders grow the quality and quantity of sport options available to local youth. Organized by the Aspen Institute with support from Under Armour, it is based on the simple idea that no single organization can do this alone. Only through teamwork can leaders and caregivers provide every child an opportunity to play. 

The Baltimore Sun: "Project aims to create quality youth sports programs in Baltimore"


"You have built a powerful roadmap"

— U.s. Surgeon general vivek murthy


The project is guided by the eight strategies for the eight sectors that touch the lives of children, as identified in the Aspen Institute report, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game. Since 2015, more than 100 organizations around the country -- from professional leagues to grassroots providers -- have used the report to introduce or shape youth programs.


Our Challenge

Baltimore has a rich history of developing its children and communities through sport. Babe Ruth emerged from this dynamic city, as did many others who helped define sport in America over the past century. Once, just about every neighborhood in Baltimore had a recreation center, venues to build healthy children and future leaders. Access to those assets has been disrupted.



Rec centers, 1980


Rec centers, 1997


Rec centers, 2017


Our Tools


In November 2016, Under Armour and Kevin Plank opened a refurbished, 30,000-foot recreation center, the UA House at Fayette, operated by Living Classrooms. The innovative space is a venue to convene leaders and grow access to sport in the broader community, leveraging the unique assets of the Aspen Institute: its knowledge of Collective Impact methodology, expertise in youth sports, and network of engaged national organizations.



Our Focus

Project Play: Baltimore represents the first model community effort by the Aspen Institute's Project Play. To maximize effectiveness, the first three years will focus on East Baltimore, specifically a two-square mile area that is home to 17 schools. Learnings will  be shared across Baltimore with the ultimate goal of creating a template to inspire and empower other urban areas across the U.S.


How to Get Involved

Step One for us is capturing the State of Play in East Baltimore through an exclusive report to be published by the Aspen Institute in mid-2017. If you serve children in the area, please share your knowledge/experience in the following survey:

Step Two is convening local stakeholders to share our findings with you, identify opportunities to fill gaps, and connect community organizations with potential partners. Please fill out the following form to stay in touch with us:

Name *